Spotify, the global online streaming platform, has announced Ghanaian singer, Baaba J, as its EQUAL Africa artist for April.
EQUAL is Spotify’s program that aims to highlight and amplify the voices of African female artists. Platforms are a way to break down barriers and make waves in music.
Phiona Okumu, Spotify’s Head of Music for Sub-Saharan Africa made the announcement in a statement on Friday in Lagos.
Okumu said Baaba J was a rising Ghanaian star whose unique blend of Soul, Pop, Rap and Alté created an innovative sound that pushed boundaries and challenged traditional music genres.
He said his music had precise and poetic lyrics in English, Key and Pidgin.
“Music streaming platform Spotify has recognized the talent of Baaba J by naming him the Spotify EQUAL Africa artist for April.
“Through our collaborations with diverse and talented artists like Baaba J, we are dedicated to amplifying underrepresented voices and breaking down barriers in the music industry.
“By shedding light on their unique perspectives and experiences, we hope to inspire a new generation of creators and listeners,” he said.
Okumu noted that Baaba J’s lyrics were broad and innovative, touching on themes of love, heartache and the desire to belong.
According to him, Baaba fearlessly mixes poignant personal reflections with metaphors, singing in Ga and Pidgin to emphasize that one must always march to the beat of one’s own drum.
“The passion for music began as an escape from the monotony of everyday life, and has become a powerful force that connects music lovers.
“2020’s brilliant five-song EP Lumumba Street brought to light love, heartbreak, pain and the longing for belonging amid a passionate patchwork of Soul, Pop, Rap and Alte.
“The project’s lead single, Tomboy, whose video she directed, is a powerful anthem of self-confidence and empowerment.
” Baaba J has given great performances at platforms like Accra Indie Film Festival, The Crusade and The MiM Life Concert.
“During his visit to Ghana at Vibrate Space he was part of the Ghanaian founders who met the Vice President of the United States of America, Kamala Harris,” he said.
In her response, Baaba J said: “I look forward to a time in the near future where there will be more avenues and safe spaces for women to record music and start their musical journeys.
“More female producers, female-owned studios and women transforming the music scene.”
